Simple, Marketing Automation.
Yes, they are my two favourite words, but really it can make a HUGE difference to your business and quickly.
It’s a revenue-generating machine, so why wouldn’t you want to implement it into your business?
After months of research, here at Peppy we know just how much this software combined with our support and expertise can assist any marketing function in ensuring the customer’s interest stays while they are being nurtured towards making the buying decision.
Here are some facts for you (everyone loves facts!):
· 77% of CMOs at top-performing companies indicate their most compelling reason for implementing marketing automation is to grow revenue.
· Marketers are extremely attracted to the benefits of AI. Indeed, 94% of marketers said a tool that provides continuous, autonomous optimisation across channels would be appealing to them.
· 91% of marketers said a tool that enables their teams to review, analyse, and act on customer and marketing data in a continuous and real-time fashion would be valuable for their organisations.
· 88% of marketers said that reducing the time spent on generating reports and analysis, thereby granting more time for strategy and focusing on customer interactions, would be valuable.
Here are the main reasons Marketing Automation will boost revenue growth for your business:
· Better Metrics – Monitor the customer lifecycle and measure the health of your conversion funnel.
· Align Marketing and Sales Teams – The ultimate step in revenue growth, companies with strong marketing and sales alignment hit 20% annual revenue growth.
· Ongoing Nurturing – Hit your customers at the right time, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost (Forrester).
· Qualified Leads – With marketing automation, leads can be digitally identified, tracked and scored based on their interest. Enjoy 77% boost in lead gen ROI utilising Lead Scoring.
· Highly Targeted Messages – The more targeted your messages are, the higher than chances of engagement and conversions.
There is no other tool as powerful as marketing automation to generate revenue. Here at Peppy we believe that marketing automation is no longer optional for businesses, it’s a must have tool if you want to generate more revenue and stay ahead of the game.
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Proud Platinum Partners of Leading UK Marketing Automation Software Provider, Force24